The
Internet moves at the speed of light. Don't let it leave your site
behind...
Web Site Maintenance
Web site maintenance is an
important part of having an impact on the Internet. Visitors need to
know that the products, services or the information being offered on
your site is current and still available. While re-indexing their
data bases, search engines return to your site looking for recent
page changes and reviewing the site for age (older pages are less
likely to be ranked in the top ten returns).
IPCSHOW.com offers a number of different maintenance options that
are available on a weekly, monthly schedule. We monitor your
listings on a weekly basis, update your source code, and re-submit
your page in the search engines as necessary. Here a just a
few of our available services:
- Submission to 15 Most Popular
Search Engines
- Spelling & Grammar Edit Check
- Revolve Links
- Repair Broken Links
- Last Updated Tag
- Verify Image Loads
- Minor Text changes
- Update Events, Products, Price Changes
- Additional Keywords
- Modify Meta-Tags
Site Statistics
"We have a web site, but it is not
doing anything for us" or "We get lots of hits, but can't
turn them into business"
Comprehensive monitoring of your site will help to increase
productivity as we can tell why it is not producing business. We can
tell if your contact form was sending information to the wrong
address (yes, it has happened!) or if a new marketing strategy
should be devised as the people visiting your site are unable to use
your services. We can tell, for example:
- Geographical location of
visitors
- Search engine they used to find your site
- Keyword they used with that search engine
- How long they stayed on each page
This information is an important
guide as to how the site is performing and allows us to tweak the
site's marketing to make sure that it is being found. Statistics are
an extremely important guide to site performance and can help
pinpoint any problems with the site meaning it is not producing
enough business.
News Releases and Special
Announcements
Maintenance may be as simple as adding a news release, company
newsletter and product release notices. This is an an economical way
to provide the latest information on your products or services. Many
visitors will look at a "What's New" section of a web site
for late breaking information.
Corrections and Revisions
Oops ... we're all human, and there will be always be errors in a
web site. It maybe a spelling errors or links that are no longer
working. A maintenance program is an excellent means of reviewing
the site for errors and broken links. You may also receive feedback
from your customers and decide to delete or add content to the web
site. Maybe a photo or product specifications need to be updated.
Search Engine Performance
There are several factors that can affect how your site performs
when it is searched for. There are submittal services which do the
legwork for a cost, but can register your site with hundreds of
search engines many times a year. Submitting your web site to a
search engine does not guarantee that it will be listed. The key
words or meta tags embedded into your web site may need to be
changed to help the search engines find your site or rank it higher.
We work with you to develop the key words that your customers would
use when searching for your products or services.
Maintenance Plan to Fit Your Needs
We find that by offering regular updates on a scheduled basis helps
you achieve your goals. If a scheduled maintenance plan is not what
you are looking for we also offer our services on an hourly basis.
The web site does not need to have been designed by IPCSHOW.com for
you to take advantage of our services.
|
