Site
optimization is the key to the world's ability to find you on the
Internet...
Design Optimization Checklist IPC
incorporates as many of the following optimization tips into every
Web site design and marketing plan we develop. Use this checklist to
help with your site - each task completed will
bring you one-step closer to successful search-engine-rankings.
Title statements must contain keywords/phrases.
Meta
Tag statements must contain keywords/phrases.
Target
no more than 5 keywords/phrases per page.
Create
a series of hallway pages that target specific keywords/phrases
Text
links must appear on every page.
NO
FRAMES! in your site design.
Limit
you graphic content, many people who surf the Web do so with their browser
set on “graphics off.”
Avoid
Picture map navigation.
Offer
FREE Information (links, helpful tips)
Create
an On-Line Catalog if you have products for sale.
Provide
a Guest-Book for visitors to sign.
Offer
an E-Zine or Newsletter.
Create
and maintain a Reciprocal Links page(s) and try to add a minimum of 5 new
links each week.
FREE
Giveaways for completing on-line form.
Use
standard web colors for your navigation links.
Vary
keywords/phrases capitalization on each page.
Use
Alt
text behind all graphics.
Make
sure your address, telephone & fax number, and e-mail address, is
easily found on the site.
Find
E-Zines related to your business and ask about writing/publishing
articles.
Work
toward making your site a Web Resource!
Remember
to incorporate Email signatures into your marketing scheme.
Make
sure your Web address and Email address is printed on all business
materials.
Get
in the habit of saying to prospective clients “… and you can visit or
Web site at www.mycompany.com."
